As clients are approached to advertise within a certain publication, many would have their ad handled by the inhouse artroom. I designed and art directed this for Border Ford whilst working for the Gold Coast Herald. My passion in design is to think of that something different. Something truly unique. It's alittle political to say so, but to some extent a good original idea is rare. Much of what we see in Australia can be traced to an overseas promotion. Odd, when you consider imagination is an endless, boundless talent.