An importing/exporting
business that supplies cheap variety stores. This project was packaging
for their line of batteries. Considered inferior in quality, they asked
for a more up market, overall better feel for the product. The existing
packaging was a major brand look-a-like, and simple red card for the multipacks.
Three
visuals shown, were prepared and submitted. My aim was to position them
quite apart from your generally accepted battery. In a climate of style
versus function, these batteries had to compete with other higher quality
brands on the market.
This client took advantage of my website facility. Briefly meeting on only
several occasions visuals were uploaded, amended visuals replaced those,
then approved final art was uploaded for an Asian based third party to download
for print.
The client chose the third design to the left. Clients only request was
to contrast the battery more against the packaging. Below is the final approved
design. It covered all model sizes from AAA through to D, which also included
9V.
Wrap
art was simply increased or decreased according to battery size. It
included backing packages for hanging, and multiple battery boxes. No POS
advertising was requested. 9V wrap art was separate and shown below.
