An importing/exporting business that supplies cheap variety stores. This project was packaging for disposable cameras. Existing packaging lacked appeal. I proposed expanding their market by wrapping the same camera in 3 quite different packages, thus appealing to separate markets.   This was their existing product packaging. One positive for the product itself, was the flash feature.   Sense of Dimension was pitched toward young couples. I played a bit with the copywriting. Beneath the flash I added 'Light travels at 300,000kmps', under the viewing frame was added '3D viewing here', at the winding mechanism 'ZD wind along'.   Catwalk Foto Statement I pitched toward young girls/women. Utilising Mondrian's colour composition series of the 1920's, whilst idealistically incorporating Yves Saint Laurent's use of the motif on a famous dress, they tied together beautifully. Again I played a little with the copywriting. Beneath the viewing frame I added 'Cast you eye for fashion through here', at the winding mechanism 'Set up your next photo shoot here'.   AnyTime Moments was viewed as applicable for families and the general market. I played moreso with the graphics on this one, accentuating the day time, night time flexibility of having a flash.