Much of an Artists presence in the market place, should be preceded by an effective marketing and promotional profile. As an Artist and Graphic Designer, I've driven my own promotions. The concept below heads a campaign that includes billboards and posters where fashion formed its basis. Making a statement on the sexist line "tits and arse", I've rewritten it as "Hits and Arts" paralleling my work in music and artwork. The idea of my artwork brand name 'Marco' supplimented in its typography. Interestingly and strategically the 'O' in Marco is positioned over an... 'O' of sorts on the models.