This piece devised to capture the eye of Advertising Agencies. My aim was to gain employment from those agencies I wanted to work for. Utilising the accepted concept of ideas coming to individuals via a lightbulb hovering above their heads. I constructed sturdy boxes of mixed stock and a false floor. Then I added a label with copy reading "Ideas Don't Come In Light Bulbs... My Contact Details Do!" I carefully separated the glass bulb from their medal bases. This allowed me to insert letters arranged to identify this website. The letters were painted and positioned as if to replace the tungstan. The final step was wiring a simple electrical circuit. That being an on-switch to 12v battery to mini-lightbulb. It was strategically placed to light immediately behind the web address. In summary, when the lid is lifted the inner lightbulb lights up directing attention toward the web address. Self promotion so vital and somewhat expected now-a-days. Not only does it convey the belief that an Artist/Designer, like myself for instance is worth the investment. But the manner in which the promotion is devised directly reflects on those skills of the artist. Those Sydney agencies pursued were Leo Burnett, Sattchi+Sattchi, Singleton Advertising, McCannEricson, George Patterson Bates. I received an invitation to Leo Burnett.