 |
Fairfax Community Classifieds
required an inteligent, witty campaign to inform readers. One targeted toward
the intellectual reader, and designed to encourage them to read or advertise
within the Classified section of the paper. During the height of the popular
television series The X-Files, I decided to re-identify the
Classifieds section as a section containing Classified Information. Hence
the visual imagery of famous and infamous periods in recent history. ie
Bigfoot, UFO's, JFK, MIB et cetera.
Informative in its delivery, a synopsis of those images and circumstances
surrounding them underpinned the layout. The following are two of 10 popularly
classified incidents. |
|
|
 |
|
|