Fairfax Community Classifieds was after a 'supportive campaign'. One to run alongside the 'Classified Information' campaign. It was to project the Classified section in the local FCN newspaper as a more personal, intimate and approachable alternative. Targeted toward the blue collar demographic, I chose to enhance aspects of daily life. One that people could readily relate to ie. Garage sales, birthday listings, miscellaneous, jobs, etc... The following two examples are indicative of the overall theme.