Creating their own incentives program by offering reward points for advertising space the Fairfax Community Classified department ran this campaign. A campaign which issued Fairfax dollars to increase sales within that section. These Fairfax dollars worked incredibly well. Although it needs to be said that the Treasury Department in Canberra was most unclear as to whether or not there were certain restrictions or indeed laws that may be broken in creating promotional money. I accepted responsibility, and the scheme was undertaken.