Australian Community Newspapers, the national arm of John Fairfax Holdings wanted to grab the attention of Agencies. To have them use ACN for their interstate ad placement. This campaign varied from week to week with electric colours. The ads conveyed a message that readers of all professional denominations required any number of items for their respective professions. Those items potentially bought from browsing the pages of their local Fairfax paper. Professions chosen were of an abstract nature. This was intended to hook an Agency's attention. Professions included a 1920's Pilot, a Clown, Gypsie, Ballerina, Star Gazer, and Bullfighter. This series ran simutaneously in several industry journals. Their placement ideally timed to contrast the overall absence of colour flow throughout those journals. Interestingly, the following issues of these journals dramatically increased in their colour use and diversity.