Australian Community Newspapers offered their bigger budget clients a more personalised service. They were able to directly access my services. I offered these clients a sense of control and intimacy with their ad or campaign. RIMA Shoes for one under took their own market-sampling. They found that their customers generally believed the store only sold women's shoes. Furthermore, their perception was the products there were low quality. RIMA's aim was to educate their buyers, the majority of which were women. To inform them that mens and childrens shoes were also available, and that quality was not an issue when it came to price. This campaign was timed for Mother's Day and was so successful they were used on late night television and bus-side advertising.     My own market sampling highlighted that readers didn't realise the image showing two pairs of legs were pretending to be of the same person. However this was my exact intent. The delayed or eventual realisation of the 'punchline', that being one woman with two pairs of legs, I believe serves to offer a better brand retention. Even campaign revitalising after a period of time.