A campaign concept which was unfortunately not supported. The idea was to gift screen printed boxer shorts. Targeted toward an agency Creative Director (male or female) and their sales reps. Its aim was to promote prominent Fairfax Community Newspaper titles. A tantilising, humourous yet risqué play on words. Too risqué for Fairfax management it would appear. The copy, 'Breaking the hard facts [fats] every morning' was visually supported by a roled up newspaper symbolising a morning erection. I'm thoroughly convinced, to this day of this product's positive impact and success. Nothing ventured, nothing gained..."Ugh! cliché", however controversy can in a controlled and anticipated manner, reinforce product awareness. I stand by and take full responsibility for my concepts. Conservatives...Geeeez!.