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Management at Fairfax Community
Newspapers commenced each year by collecting their previously received years
Christmas cards. The brief then asked that all new cards weren't to look
like any of the ones collected. Odd, but management methods are best left
to ... management. However, it did offer a sense of what they... didn't
want.
My concepts generally start by putting an informative or as with this example,
humourous twist on Santa's job. Delivering newspapers rather than gifts.
It was well received. |
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