Months prior to the television launch of the popular Good Medicine show on the Nine Network, I was invited by Australian Consolidated Press to design several cover options for "Bella" their new health magazine. Combining foils, dramatic typography and abundant space, I was aiming for a light, fresh, youthful appeal. Soon after accepting my proposals, my understanding was that management decided to change the Bella concept into GoodMedicine, running it inconjunction to the popular television show. A trend widely practised in the market.